How To Use Facebook Ads For Small Businesses
How To Use Facebook Ads For Small Business: Have you considered Facebook advertising to bring in customers to your business? Facebook advertising is a potential goldmine for local businesses. Facebook users are more likely to respond to Facebook advertisements than Google Adwords and can be targeted based on demographics, interests, or even location. Facebook also shows to be the most effective social media network at generating conversions for lead generation. We have developed over 2,000 leads for one local business alone with Facebook advertising. If you’re looking for an easy way to boost your sales (especially around the holiday season), consider using Facebook ads! Here are five strategies on how to use Facebook advertising to generate leads.
The Benefits of Facebook Ads For Small Businesses.
Facebook advertising provides the advantage of being able to target your customer base precisely. You can choose which age group, gender, and location you want to focus on when creating a Facebook ad campaign. Facebook ads are more effective than Google Adwords for local businesses because Facebook has been shown time and again to be better at generating conversions. If you would like some assistance with Facebook Ads feel free to contact us and we can take care all this for you.
Create a Facebook Page To Advertise
As part of your Facebook ad campaign, you need to create a Facebook page for the business to advertise. On the Facebook page, the business owner needs to provide information and background about the company. This Facebook page should be separate from any other Facebook pages associated with the same company. If you already have a Facebook page, then go ahead and skip this paragraph but, if you have not, then it is essential to organically post on your Facebook consistently before doing any Facebook ads. The reason is that you will need to gather data to your page, meaning start getting engagement in your post and get followers to your Facebook page.
Target people that have a similar interest in your product or services
Place ads on relevant pages to increase the likelihood of being seen by people interested in your product or service. Target people that have a similar interest in your product – If you are selling apparel or clothing items, try targeting people who “like” fashion-related pages so they will see ads about new arrivals in stores near them.
Tracking the success of your advertising campaigns
Before starting any Facebook advertising, it is crucial to add the Facebook pixel to your website to track the success of your advertising campaign and with analytics tools so you can see which ads are most effective and make adjustments accordingly. With Facebook ads, you can see the metrics and data on how your Facebook ads are performing, cost per click, cost per lead, impressions, and more to help you make your ads more effective. It is also important to add Google analytics to your website to track where your users are coming from and which web page they are visiting the most, among other key points to help you convert sales and see your ROAS (Return on Advertising Spending).
Use Facebook Retargeting Ads
Facebook pixel is the key for retargeting ads. When placing the Facebook pixel code inside your website will track users coming to your website. With Facebook pixel in use, this will allow you to create a list of people who have visited your website before and show them more personalized ads than those who haven’t been there. Facebook offers many options for targeting specific groups of potential customers.
Geo-Fencing with Facebook Ads For Small Businesses
With Geo-Fencing, you can target your ads to only people within 1-5 miles of your business. To even narrow it even more, you can add interest as well. For example, an immigration attorney can advertise 1-5 miles from its location and narrow it down to people interested in immigration matters within that mile radius. This strategy is just one way local businesses can use Facebook Ads to get their message out while also saving some money on advertising costs.
Promotional Offers
A great way to bring in more foot traffic to your local business and increase your customer base is to offer some promotional offers in your Facebook Ads. For example, A gym owner can create a Facebook Ad and use a Geo-fence strategy and provide a limited time 7 Day Free trial for anyone to workout inside their gym by clicking on your ad and take them to a sign-up form where they provide their contact info exchange for that seven-day free trial code after signing up. This offer will motivate people to go check out the gym at no cost and potentially become a customer.
Promote Your Event With Facebook Ads
Once you have Facebook Likes, Facebook Engagement, and Facebook Conversations going on with people in your community or customers of yours, then it’s time to get the word out about a new event coming up. This data will allow Facebook Ads to promote upcoming events at a low cost to advertiser their event to people who are most likely familiar with your business already. Just make sure when creating this campaign there is an offer provided that motivates viewers to take action in getting tickets by clicking through either from Facebook or other channels like your website or custom landing page.
If you’ve been looking for a way to generate more leads, Facebook advertising may be the answer. This post outlines five strategies for using this Facebook advertising to drive conversions and increase your lead conversion rate. Schedule a free strategy session with our team of experts today to see if we are the right fit for your marketing strategy! We would love help working out all those nitty-gritty details so that you don’t have to worry about anything anymore when it comes down to digital marketing.
