Fresno is a city with a population of just over 500,000 people. It’s also the county seat for Fresno County. There are plenty of opportunities for businesses in this area to expand and grow their customer base by getting involved in social media marketing. Social media marketing is a great way to reach new customers and make your small business more visible in Fresno. However, there are many different platforms you need to be using to market through social media successfully. Many small business owners are not aware that they can use social media to reach out to customers who live in Fresno or nearby areas such as Madera, Sanger, Selma, Dinuba, Oakhurst, Parlier, and more. They may be hesitant because they need help with writing posts or promoting them on various platforms like Facebook and Instagram, but companies specialize in doing this for these types of clients. In this post, we’ll cover all of the basics of social media marketing in Fresno and give you some tips on how to set up compelling posts that will grow your company.
The first step to social media marketing is to create a profile for your business on social media platforms. Do you have a Facebook page for your company? If not, it’s time to get one started. The first step is creating an account. After that, follow these steps:
- Choose a name
- Create a business location
- Add contact information
- Upload logo
- Write a description
- Fill in other information like website and email address
- Now tell us about yourself
- Add categories
- And fill out your “About” section
- You’re all set!
A common mistake small businesses make is not using keywords when posting information about themselves/their business online. This mistake can lead to fewer views from potential customers who may search those terms and find the company but never visit because they don’t see anything relevant to what they’re looking for. Including keywords related to your business, like “Fresno Law Firm,” would help potential customers find you.
Once you have created an account, make sure that your company’s name matches the one on Google Maps. When not checked correctly, this can be a problem when people try to come to your business because they may end up at another company’s store. Sometimes this happens because there was an error made when making the initial listing on Google My Business, or if someone else created the account for you without giving them access to change it later. It also might happen if you changed ownership or location recently but forgot to update your information on Google My Business. Whatever the reason may be, make sure your Google my Business information is matched to your social media information, especially contact info.
Create posts about what you do and post them in different places. Social media is a valuable tool for business owners. The first thing you’ll want to do is plan out what types of content you will post and how often you plan to post. It can be overwhelming to keep up with all the updates. Here’s how you can post on social media in the easiest and fastest way possible: Take advantage of tools like Hootsuite or Buffer that allow you to schedule posts ahead of time, so they’re ready when you are! Your posts must be engaging because the more engagement (likes, comments, shares), the better chance you have for people seeing them in their feed or on Instagram stories, resulting in new customers coming into your store! If you need ideas to create posts for your Fresno business, then grab our 30 Day Social Media Action Plan Guide for FREE
Engage with other people by commenting on their posts or liking their photos by interacting with others! Comment on posts or like photos of people you know to get their attention back in your direction. This will help build relationships and increase engagement between individuals on Facebook, Twitter, Instagram, and more. Here are six tips on how to engage in social media:
- Read other people’s posts and comment on them
- Share posts that you find interesting or insightful with your friends
- Comment on a post to let the author know they’ve done an excellent job
- Connect with bloggers who have similar interests as you do by commenting on their posts
- Engage in discussions about topics that interest you – ask questions, share stories, and offer opinions
- Use social media to connect with people from around the world who share your interests
We’ve provided six tips that will help you get started engaging in the right ways. Still, we recommend reading up on our blog post or contacting us directly for more information about how engaging can be effective.
Add links to your website or blog so that potential customers can find more information about your products/services. If you want to make your business stand out in Fresno, it’s essential to keep up with the latest trends. One of those trends is adding social media links to your website or blog. Adding these links helps people learn more about your company in Fresno and what you do. It also boasts a business’s visibility on Google search results pages because it gives you an additional link in their profile. Here are some tips for adding social media links:
- Add links to profiles that are relevant to your company (i.e., Facebook, Twitter, LinkedIn)
- Include as many social media platforms as possible (for example, Instagram)
- Make sure the language used in the text matches up with the platform (i.e., use hashtags on Twitter and Instagram)
Use hashtags when posting pictures – this will help other users find them quickly and interact with them as well! The latest in social media marketing is to use hashtags when posting pictures on social media. If you’re not using a hashtag, you miss out on the opportunity to connect with your target audience and get more people interested in what your business has to offer. The key is making sure that the hashtag is relevant and not too long. So, what are some of the best types of hashtags for Fresno business owners?
#Fresno #Fresnobusiness #BestofFresno #Fresnodowntown. You can also create your hashtag for specific occasions, such as #Fresnofood for a restaurant owner or hosting an event this fall hashtag the event’s name. It’s time to rethink how you post pictures online!
#HashtagYourselfBiz
Whether you’re a small business owner or just looking to grow your company, social media marketing is an effective way to reach new customers. Our Fresno marketing agency will show you how to set up and execute campaigns that increase engagement with potential customers in the area. Have any of these strategies worked for your business? If not, then don’t worry! We’ll work together on a system that’s tailored specifically for your needs, so feel free to schedule a free consultation today![vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”]
